Author: PersoTeam

The treasures of “made in France”

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Originally created to support craft or industrial companies that have an ancient and unique know-how, the Living Heritage Company (EPV) label will also guide companies to make them more competitive.

Chanel, Givenchy (LVMH) but also the Ayrens umbrellas, the Laval armchairs or the Gerbe tights. They are among the holders of the Living Heritage Enterprise (EPV) label: only 1399 out of the 3 million companies in France. This distinction of State may be requested, whatever their activity, by those who think they possess exceptional artisanal or industrial know-how. “The word” living “is important, says Alexis Govciyan, director of the Higher Institute of Trades, who has been in charge of the label since his …

By Annelot Huijgen
Updated on 16/05/2017 at 14:24
Published on 16/05/2017 at 06:00
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Fair trade driven by the rise of “Made in France”

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Consumption of fair-trade products “made in France” increased by 155% last year. – 20 MINUTES / SIPA /

The market overall rose by 42.8% in 2016 to 948 million euros, boosted by the rise of French channels up 155% to 275 million.

In France, the consumption of fair trade products continues its irresistible rise with a growth of 42.8% in 2016 to 948 million euros, notes the Platform for Fair Trade which published Wednesday its key figures For 2016.
While the French market has more than doubled in four years (+ 121% between 2013 and 2016), the increase recorded last year was characterized by the rise in the number of French channels: 155% to 275 million euros, While the growth of international channels – older and linked to developing countries – showed a more moderate but nevertheless double-digit increase of 21% to 673 million euros.

As a sign of the enthusiasm of French consumers to consume responsible, the average basket per inhabitant – it consists of 95% of food products – has more than doubled in five years, from 5.9 euros in 2012 to more than 14.1 euros In 2016.

The rise of networks of organic specialist stores

Another lesson from this focus is that ethical but non-organic positioning is no longer sufficient. As a result, the consumption of products benefiting from a dual “organic” (or ecological) and “equitable” label continues to grow for international channels (1); In five years their share increased from 63% to 74%. Different situation in France where the fair trade sector is in full structuration. “A part of the actors (Bio-Partners, Biocoop, Ethiquable) is also positioned on organic farming, while another (Agri-ethics) is not yet,” note the authors (2).

Finally, there is a “marked difference” between the international and the French channels in terms of distribution channels. (41.8%) of the large and medium-sized (GMS) channels, while those of the second (see below) are mainly (52.8%). In the local shops, notably bakeries with Agri-Ethique wheat & flour, and organic distribution networks (43.7%), but very little in GMS (3.4%).

Distribution of fair trade products: “marked difference” between international and French channels. The large distribution area for the first, the bios shop for the second.

Thus, a quarter of the Biocoop network’s sales come from the sale of fair-trade products (international and French).
Jean-Michel Gradt

(1) WFTO certified sales area, Max Havelaar France, Ecocert Equitable, SPP, ATES and Biopartenaire. (2) Sales of Ecocert Solidaire and Biopartenaire certified products as well as sales of the “Solidarity from producer to consumer” brands (BIOCOOP) “Peasants of Here” (ETHIQUABLE) and Agri-Ethics.
@ ogrady99

Learn more about https://www.lesechos.fr/industrie-services/conso-distribution/030351600405-distribution-le-commerce-equitable-tire-par-lessor-du-made-in-france-2089323.php# CoY1iqksQ6yBmJe0.99

4 astuces de grand-mère pour nettoyer le cuir

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Pas besoin de dépenser des fortunes en baume et autres produits détachants.

La longévité du cuir dépend essentiellement de son entretien et de son nettoyage au quotidien. Si vous le délaissez, il peut vite se ternir et devenir davantage sensible aux taches. Pour lui offrir une nouvelle jeunesse, on vous livre 4 astuces de grand-mère efficaces et faciles à réaliser.
 Continue reading “4 astuces de grand-mère pour nettoyer le cuir” →

MIF Expo 2017, the Made In France Exhibition

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Download your free invitation
MIF Expo, the biggest fair dedicated to products designed and manufactured in France, awaits you on 10, 11 and 12 November 2017 at the Porte de Versailles.

So rendezvous in November 2017 for the sixth edition of MIF Expo, which will welcome more companies and present an even more extensive range of products made in France.
You want to buy Made in France but find that it is difficult to distinguish the productions “really” made in France?

MIF Expo, the Made in France Fair, is for you !!!! Whatever the field MIF Expo concentrates on 10, 11 and 12 November 2017 at the Porte de Versailles the largest number of products designed and manufactured in France.
Food (local products, fruits and vegetables, wines and spirits, etc.)
Childhood (clothing, toys, childcare articles, etc.)
House and garden (furnishing, tableware, decoration, linens, exterior, etc.)
Sport and leisure (clothing, accessories, equipment, etc.)
Fashion and beauty (ready-to-wear, lingerie, cosmetics, jewelery, watches, accessories, etc.)
Luxury
Health
MIF Expo is also open to all enthusiasts of technical leisure. A dedicated corner will welcome French professionals of: aeromodelling, modeling naval, railway, automobile, models and dioramas and also drones and robots.
“Le Made in France” is one of the main themes of the electoral campaign during which the need to produce and buy French was highlighted. These political ambitions are in perfect harmony with the opinion of French consumers: today 91% of them declare that they are ready to give priority to “Made in France” products (Opinion Way – October 2011).

However, the consumer is often lost in front of the multitude of labels, which does not facilitate his choice. How does he go about finding himself? How can he ensure the provenance of all these “Made in France” products?

To echo this serious problem, Fabienne Delahaye, co-founder of Delling Expo (organization of shows for 15 years), had the idea to create the biggest boutique of Made in France products: MIF Expo, the first dedicated trade show Products manufactured in France.

They make in France, come and meet them!

Practical information:

Official Website: Salon du Made In France 2017
November 10, 11 and 12, 2017
Door of Versailles
Download your free invitation

Aube: How the textile industry successfully transformed

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Formerly the flagship sector of the Aube, textiles do not use as much as before. Signs continue to settle, but the emphasis is on logistics.
It is a sector that has made the big hours of the Dawn: the textile. But at the time of the relocations, it does not use as much as before and has to make some transformations.

A mutation beneficial, as signs still continue to settle in the department with a focus on logistics.

In Buchères, for example, the site of the Petit Bateau brand covers more than 4,000 square meters. However, no manufacturing line or production is there: on the spot, the products are only passing through. The brand employs more than 180 people to process 25 million pieces per year.

In the 1960s, 20,000 people depended on the textile industry. Today, there are only 50 companies in this sector for 3,000 jobs.

The Aube has therefore relied on its strategic position at the heart of the North-South and East-West flows with the creation in the early 2000s of a logistics park to accompany the transformation of the textile industry towards distribution. Three companies are set up for the moment and the department is expected to host a fourth this year.

By D.C. with Pol-Rémy Barjavel
Published on 17/05/2017 at 13:18 Updated on 17/05/2017 at 13:27
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Review our report of Wednesday 17 May in the 12/13: Click here

Try some clothes from home before buying

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No need to go in-store: test in 3D from home. It is the promise of augmented reality, which combines virtual and real. Only flat, a limited choice of e-shops for ready-to-wear.

What if you were to test this little sailor before you buy it? It is already possible for certain models on three websites: Armor Lux, Cargo Shop and, since this week, Le Grand Shop. Simply download the Fitle application (free) on his smartphone, stand facing him and take four photos following the instructions – face, profile and face. The measurements of the avatar created on Fitle in 3 minutes are accurate to 97%, according to the start-up in Paris.

Reassured e-shopers

If necessary, it is always possible to modify certain measures, such as weight or neck circumference. “It is better to wear clothes close to the body, like leggings and a bra,” advises Pascaline de Foucauld of Fitle. No worries for storing photos: they are deleted after two months. Ready for an e-shopping session? The identifiers are the same, regardless of the site chosen. And for an even more realistic experience, a “comfort map” is displayed on the garment, blue for the loosest areas to red for the tightest.

This technology reassures Internet users. This is the opinion of the Breton brand Armor Lux, which since last September offers a selection to try online: “Customers appreciate this type of innovative and free service. Our product return rate is less than 10%, much lower than those found on e-commerce sites. “Almost a quarter of the clothes are returned on average, according to the 2013 French Institute of Fashion.

A limited choice

The virtual fitting is still not very developed. But for the size recommendation, the previous step, the craze is real. Fitle offers this service, on the e-shops of twenty partners, just like Clickndress or Serialshoppers. For these winter sales, eight shopping centers in the Ile-de-France region also tested the “Size Machine”: a body-scanning calculator. Customers enter the cabin in underwear or in tight-fitting outfits, on a rotating tabletop. At the exit, they recover a card with the corresponding sizes, according to signs and clothes. The goal: to save time to find the right size and to end the queues in the locker room.

But it is in the optics and the equipment of the house that the 3D diffuses itself most: the simulator of Krys, the tests of glasses in line with Happyview or Mister Spex … Signs like Ikea and Alinéa propose Augmented reality tools. The French start-up Augment also devised an e-commerce platform to visualize a refrigerator in its kitchen, for example. It remains to convince the ready-to-wear signs of the interest of this technology.


• By Jeanne Cavelier
• Published on 24/01/2017
•Linkin

Boutique éphémère 100% Made in France à Nancy

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PersoClo vous invite, lors d’une boutique éphémère, à découvrir des créations 100% Made in France. ACTUZ ASMO123

Boutique Appart’Dress

4, rue Foller – 54000 Nancy

Du 10/12/2017 au 31/01/2017

de 11h00 à 18h30

Le lancement aura lieu le samedi 10 décembre (de 11h00 à 21h00). Échanges, collation et bonne humeur 🙂

Rencontrez le Père Noël !!!
Samedi 17 décembre à partir de 14h.

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