No need to go in-store: test in 3D from home. It is the promise of augmented reality, which combines virtual and real. Only flat, a limited choice of e-shops for ready-to-wear.<\/p>\n
What if you were to test this little sailor before you buy it? <\/span>It is already possible for certain models on three websites: Armor Lux, Cargo Shop and, since this week, Le Grand Shop. <\/span>Simply download the Fitle application (free) on his smartphone, stand facing him and take four photos following the instructions – face, profile and face. <\/span>The measurements of the avatar created on Fitle in 3 minutes are accurate to 97%, according to the start-up in Paris.<\/span><\/span><\/p>\n Reassured e-shopers<\/span><\/p>\n If necessary, it is always possible to modify certain measures, such as weight or neck circumference. <\/span>“It is better to wear clothes close to the body, like leggings and a bra,” advises Pascaline de Foucauld of Fitle. <\/span>No worries for storing photos: they are deleted after two months. <\/span>Ready for an e-shopping session? <\/span>The identifiers are the same, regardless of the site chosen. <\/span>And for an even more realistic experience, a “comfort map” is displayed on the garment, blue for the loosest areas to red for the tightest.<\/span><\/p>\n This technology reassures Internet users. <\/span>This is the opinion of the Breton brand Armor Lux, which since last September offers a selection to try online: “Customers appreciate this type of innovative and free service. <\/span>Our product return rate is less than 10%, much lower than those found on e-commerce sites. “Almost a quarter of the clothes are returned on average, according to the 2013 French Institute of Fashion.<\/span><\/p>\n A limited choice<\/span><\/p>\n The virtual fitting is still not very developed. <\/span>But for the size recommendation, the previous step, the craze is real. <\/span>Fitle offers this service, on the e-shops of twenty partners, just like Clickndress or Serialshoppers. <\/span>For these winter sales, eight shopping centers in the Ile-de-France region also tested the “Size Machine”: a body-scanning calculator. <\/span>Customers enter the cabin in underwear or in tight-fitting outfits, on a rotating tabletop. <\/span>At the exit, they recover a card with the corresponding sizes, according to signs and clothes. <\/span>The goal: to save time to find the right size and to end the queues in the locker room.<\/span><\/p>\n But it is in the optics and the equipment of the house that the 3D diffuses itself most: the simulator of Krys, the tests of glasses in line with Happyview or Mister Spex … Signs like Ikea and Alin\u00e9a propose <\/span>Augmented reality tools. <\/span>The French start-up Augment also devised an e-commerce platform to visualize a refrigerator in its kitchen, for example. <\/span>It remains to convince the ready-to-wear signs of the interest of this technology.<\/span><\/p>\n